Every question, answered.
123+ real questions about our services and tools, organized by topic. Can't find yours? Ask Tivv in the corner, or contact us directly.
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General
How Marketivv works and how reporting runs.
While every site is different, most clients start seeing meaningful movement in rankings and traffic within 3 to 6 months. SEO is a long-term investment, but we prioritize quick technical wins in month one.
No. We believe in earning your business every month. We work on flexible, month-to-month engagements.
Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) focus on ranking your brand within AI responses like Google's AI Overviews, ChatGPT, and Perplexity, not just traditional search results.
An always-on Looker Studio dashboard tied to pipeline, not vanity keyword counts: rankings, traffic, and conversion data connected to the leads and revenue they actually produced, plus the specific work completed each cycle. No black-box summaries: just the results.
Over half of Google searches now end without a click, so we track more than rankings: AI-referred sessions, assisted conversions, and how often you're cited compared to competitors across the questions your buyers actually ask ChatGPT, Perplexity, and AI Overviews. No platform offers perfect attribution here yet, and we won't pretend otherwise, but 'no click' does not mean 'no signal.'
Yes. We build and migrate WordPress sites with the same SEO discipline as everything else we ship, so the build does not undo the optimization work.
Yes. We don't believe in locking you into 12-month contracts. You can cancel your plan at any time with 30 days' notice.
It's a custom-built, real-time reporting dashboard connecting your Google Analytics, Search Console, and rank tracking data in one transparent view.
Most sites need two or three working together. If you are invisible locally, start with Local SEO. If traffic is flat despite good content, it is usually Technical SEO. If you rank but do not convert, it is On-Page and Content. Send us your domain and we will tell you which one moves the needle first.
Most clients see meaningful ranking movement within 3 to 6 months, with technical wins landing in month one. Anyone promising page one in 30 days is selling something else. We will not guarantee a #1 ranking either; no honest agency can, since search results depend on competitors and algorithm changes neither of us controls.
Generative and Answer Engine Optimization is about being cited inside AI answers (Google AI Overviews, ChatGPT, Perplexity) rather than only in the ten blue links. If your buyers research before they buy, yes, it matters now.
We report against pipeline and revenue, not keyword counts. That means connecting the pages and campaigns doing the work to the leads and deals that came from them, plus tracking AI-referred sessions and assisted conversions from GEO/AEO, since a meaningful share of buyer research now happens inside AI answers before a click ever occurs.
Yes. We build and migrate WordPress sites with the same SEO discipline, so the build does not quietly undo the optimization work.
Yes, and for most mid-size and enterprise clients that is the better setup. Your team keeps ownership of strategy, priorities, and brand voice; we handle execution: technical fixes, content production, link building, and GEO/AEO work. You get agency speed without losing control.
Local SEO
Dominate the Google Map Pack and local search results with our intent-focused Local SEO services. Drive foot traffic and local leads.
Full details on Local SEO →Getting into the local 3-pack depends on your market's competitiveness. Typically, clients see noticeable movement within 60 to 90 days as we optimize their Google Business Profile and build local citations.
Yes, to be eligible for a Google Business Profile you must either have a physical storefront or be a Service Area Business (SAB) that visits customers directly.
Yes, but quality matters over quantity. We focus on high-authority, hyper-relevant directories and data aggregators that Google trusts.
We integrate local search with your broader content strategy. Plus, with no long-term contracts and transparent dashboard, you always know exactly what you're paying for.
On-Page SEO
Optimize the foundation of your website. We map user intent to content, fix metadata, and engineer your internal architecture to dominate search.
Full details on On-Page SEO →On-Page SEO deals with the content, keywords, and HTML tags that users and bots read (like H1s and copy). Technical SEO deals with the server, site speed, indexing, and code infrastructure.
Search intent shifts over time. We recommend reviewing the on-page optimization of your core money pages at least once a quarter to ensure you maintain your competitive edge.
No reputable agency guarantees #1 rankings. On-Page optimization is a prerequisite to ranking, but highly competitive terms will also require Off-Page SEO (link building) to reach the top.
It occurs when multiple pages on your site compete for the same search term, confusing Google and diluting your ranking power. We fix this during our intent mapping phase.
Off-Page SEO & Digital PR
Earn high-authority backlinks and brand mentions. We execute aggressive, white-hat link building campaigns to skyrocket your domain authority.
Full details on Off-Page SEO & Digital PR →Absolutely. While Google has reduced the impact of low-quality, spammy links, high-authority editorial backlinks remain one of the top three strongest ranking signals.
No. We strictly adhere to white-hat link building. PBNs and paid link farms offer short-term gains but inevitably result in catastrophic algorithmic penalties.
It generally takes Google 2 to 10 weeks to crawl the new link, process the authority transfer, and reflect the change in the SERPs.
Yes. Negative SEO attacks or years of hiring cheap SEO agencies can result in toxic link profiles. We audit and disavow these to protect your site.
Technical SEO
Fix the code holding you back. We optimize site speed, fix indexing errors, and structure your data so search engines can crawl your site effortlessly.
Full details on Technical SEO →Google uses Core Web Vitals (speed and usability metrics) as a direct ranking factor. Furthermore, a slow site destroys your conversion rate. Users bounce if a page takes more than 3 seconds to load.
Absolutely. While CMS platforms have improved, they often suffer from plugin bloat, messy taxonomy architecture, and pagination issues that require technical intervention.
A 301 redirect tells Google that a page has permanently moved to a new URL. It passes the SEO authority from the old page to the new one. Failing to use them during a redesign will destroy your traffic.
We fix the issues. Unlike consulting agencies that hand you a 100-page PDF and walk away, our team includes developers who actually execute the technical changes.
Generative Engine Optimization (GEO)
Get cited as the source AI trusts. We optimize your brand's authority and data so ChatGPT, Google AI Overviews, Claude, and Perplexity cite you by name.
Full details on Generative Engine Optimization (GEO) →GEO is the practice of optimizing your brand's content, data, and authority signals so generative AI models like ChatGPT, Google's AI Overviews, Claude, and Perplexity cite you as a source when they synthesize an answer, rather than a competitor.
No. AI models still rely on traditional ranking signals, like authority and structured data, to decide which sources are trustworthy enough to cite. Traditional SEO is the foundation GEO builds on.
ChatGPT's browsing feature relies heavily on Bing's index and web-scraped training data. We make sure your site is technically sound, highly authoritative, and written in a declarative, factual tone that's easy for language models to extract and cite.
Information Gain is content that adds genuinely new facts, data, or perspective beyond what's already published elsewhere. AI models are built to avoid citing redundant sources, so content with high Information Gain gets cited far more often than content that just repeats the consensus.
GEO is about earning citations inside AI-generated answers and influencing what models learn about your brand. AEO is about structuring specific pieces of content to be lifted directly as the answer in snippet-style results, voice search, and Q&A features. Most businesses need both; we offer them as separate engagements so you can start with whichever matters most.
No platform currently offers perfect attribution for AI-generated answers, and we won't claim otherwise. What we do track: AI-referred sessions in your analytics, assisted conversions from those sessions, and how often your brand is cited compared to named competitors across the commercial questions your buyers actually ask ChatGPT, Perplexity, Gemini, and Google AI Overviews. Early data across the industry shows visitors arriving from AI answers convert at a noticeably higher rate than traditional channels in a meaningful share of sessions, since they arrive already pre-sold. We report that alongside your standard SEO metrics, not as a replacement for them.
Answer Engine Optimization (AEO)
Win the answer box. We structure your content to be lifted directly into Google AI Overviews, featured snippets, People Also Ask, and voice search results.
Full details on Answer Engine Optimization (AEO) →AEO is the practice of structuring specific pieces of content so they can be extracted directly as the answer by search features like Google's featured snippets and AI Overviews, People Also Ask, and voice assistants such as Siri and Alexa.
Traditional SEO optimizes a page to rank and earn a click. AEO optimizes a specific block of content, often just one or two sentences, so an engine can lift it out and present it as the answer, sometimes without the user ever visiting your site. Both matter, but they require different formatting decisions.
Yes. Voice assistants read aloud the same kind of short, direct answer that wins a featured snippet. Content structured for AEO, clear questions paired with concise, natural-language answers, is what these assistants pull from.
It depends on the content, but FAQPage, HowTo, and QAPage schema are the most common. We only deploy schema on content that genuinely matches that format; misusing structured data on content that doesn't fit can get a page penalized rather than featured.
AEO structures individual pieces of content to be extracted as the direct answer in snippet-style results and voice search. GEO is broader: it's about earning citations inside AI-generated answers and shaping what models learn about your brand over time. Most businesses benefit from both; we run them as separate engagements so you can start with whichever matters most to you.
We track it as a distinct line in reporting rather than folding it into generic traffic numbers: which snippet, AI Overview, and voice placements you hold week over week, plus AI-referred sessions and assisted conversions where a platform's analytics expose them. It's an honest answer, not a perfect one; no vendor can currently give you complete visibility into what happens inside a private AI conversation. What we won't do is call that a reason to ignore the channel, since a growing share of buyer research is happening exactly there.
SEO Content Creation
Content that ranks, reads beautifully, and converts. We produce data-backed, editorially rigorous content designed to dominate the SERPs and build trust.
Full details on SEO Content Creation →Absolutely not. While we use AI tools for research and data structuring, generating raw AI content is a massive risk. Google's Helpful Content Update penalizes unoriginal, AI-generated spam. Our content is heavily human-edited and SME-driven.
It depends on the intent, but generally, long-form content (1,500 to 3,000 words) performs best. However, we never add 'fluff' just to hit a word count. The length is dictated by how long it takes to comprehensively answer the user's query.
Experience, Expertise, Authoritativeness, and Trustworthiness. It is the framework Google uses to evaluate content quality. We satisfy E-E-A-T by citing credible sources, utilizing author bios, and injecting first-hand experience into the copy.
Yes. Our onboarding process includes deep-dive interviews with your internal experts so we can accurately translate highly technical concepts into engaging, SEO-optimized copy.
AI Search Optimization
One program covering every place buyers now get answers: ChatGPT, Google AI Overviews and AI Mode, Perplexity, Gemini, and Copilot. Baseline, fix, publish, earn citations, track.
Full details on AI Search Optimization →AI search optimization is the work of making your business easy for AI-driven search products to find, understand, and recommend. It combines generative engine optimization (earning citations and mentions inside generated answers) with answer engine optimization (structuring content so it can be extracted as the direct answer). Both sit on top of ordinary technical and content SEO.
It builds on it. Google has said that standard SEO fundamentals are what feed AI Overviews and AI Mode, so we do not treat AI search as a separate trick. What changes is the measurement (are you named in the answer, not just ranked in the list) and the content format (answer first, sources you can verify, consistent entity information).
ChatGPT, Google AI Overviews and AI Mode, Perplexity, Gemini, and Microsoft Copilot. Each retrieves and cites sources a little differently, so we baseline them separately rather than assuming one result predicts the others.
No, and be wary of anyone who does. These systems are probabilistic, and answers vary between runs and users. We can improve the inputs you control and measure the output over time; we cannot promise a specific placement.
It is cheap to publish and we have one on this site, but we do not sell it as a ranking lever. Google has said site owners can ignore it for AI features, and we have not seen evidence that major AI systems depend on it. The effort is better spent on crawler access, entity clarity, and genuinely useful pages.
LLM Visibility
Make sure large language models know who you are, what you do, and where you operate, and describe you accurately when a buyer asks.
Full details on LLM Visibility →LLM visibility is how often, and how accurately, large language models such as ChatGPT, Gemini, Claude and Perplexity mention your brand when users ask relevant questions. It covers whether you are named at all, what is said about you, and which sources support it.
Not directly. Nobody outside the model provider can edit a model's output. What we can do is correct and strengthen the public sources these systems retrieve from, which is the only lever available and the one that works when the product is searching the live web.
GEO is the broader program of earning citations in generated answers. LLM visibility is the brand-level slice of it: accuracy, consistency, and mentions. We treat it as part of AI search optimization rather than as a separate retainer.
By running the same set of prompts on a regular schedule and recording whether you are mentioned, whether you are cited, and how you are described. Results vary run to run, so we look at trends across many prompts rather than a single screenshot.
ChatGPT SEO
Get your business found and cited when buyers ask ChatGPT for recommendations. Crawler access, citable pages, and the independent mentions ChatGPT's search draws on.
Full details on ChatGPT SEO →There is no switch. When ChatGPT searches the web it relies on search indexes and on pages that are clear, crawlable, and corroborated by other sources. The practical steps are: allow the OpenAI crawlers, make sure your pages are indexed, state plainly what you do and where, and earn genuine mentions on independent sites. We measure the result with a fixed prompt set.
OAI-SearchBot is used for ChatGPT's search results, GPTBot is used to collect training data, and ChatGPT-User fetches pages when a user asks about a specific link. Allowing OAI-SearchBot is what matters for appearing in ChatGPT search. Training access (GPTBot) is a separate business decision. Our own robots.txt allows all three.
OpenAI has not published a complete list of its search sources, and the mix can change. We therefore make sure you are indexed in both Google and Bing, and verify results by testing rather than assuming.
Partly. Visits that arrive with a chatgpt.com referrer can be separated in GA4, but some AI-driven discovery shows up as direct or branded search later. We report the referral sessions we can see and say plainly what we cannot.
Google AI Overviews Optimization
Be eligible for, and cited in, Google's AI Overviews and AI Mode. The foundation is helpful content and sound technical SEO, structured so the answer can be lifted cleanly.
Full details on Google AI Overviews Optimization →Google says its AI features draw on the same foundations as Search: pages that are indexed, eligible to show a snippet, helpful, and technically sound. There is no separate submission and no special markup required. The practical work is making those foundations excellent and structuring pages so a clear answer is easy to extract.
No. Google's guidance for AI features does not require special markup, and it lists llms.txt among things site owners can ignore. Standard structured data is still useful for helping Google understand your content, as long as it matches what is visible on the page.
AI Mode is Google's conversational search experience. It can break a complex question into several related sub-searches and combine the results, often called query fan-out. Covering the sub-questions around a topic improves your chance of being among the sources it draws on.
For some queries, yes: users get an answer without clicking. For others, being cited in the overview sends highly qualified visitors. We track both in Search Console and tell you what is actually happening for your queries rather than quoting industry averages.
Perplexity SEO
Perplexity answers with numbered citations. We make your pages the kind it can find, quote, and link to: crawlable, current, and clearly structured.
Full details on Perplexity SEO →Perplexity retrieves pages in real time and shows numbered sources. Pages that are crawlable, clearly structured, current, and specific to the question are the ones it can quote. We check access, tighten structure, keep dates honest, and measure which domains are cited for your category.
PerplexityBot indexes content for Perplexity's search results, and Perplexity-User fetches pages on behalf of a user's request. Our own robots.txt allows both; we check yours as part of the audit.
It is a smaller channel than Google, but its users tend to be researching with intent, and the work overlaps heavily with general AI search optimization. We would not run it as a standalone program; it is one platform in a broader [AI search](/ai-search-optimization/) plan.
AI Visibility Audit
A prompt-by-prompt baseline of whether ChatGPT, Perplexity, Gemini and Google AI Overviews name your business, plus a prioritized fix list.
Full details on AI Visibility Audit →Yes. The audit is part of our free site audit. There is no payment and no obligation to hire us afterwards.
A written summary covering where you appear and where competitors appear for a set of buyer-style prompts, any technical barriers to AI crawlers, entity inconsistencies, and a prioritized list of fixes.
Yes. Our [free on-page SEO checker](/free-seo-audit-tool/) tests robots.txt, sitemap, noindex tags, and llms.txt in minutes with no signup. The prompt baseline is the part that takes manual effort.
A single run is a snapshot, not a verdict, because answers differ between runs and users. We run a set of prompts and look at patterns across them, and we say so in the report. It is a diagnostic, not a guarantee.
White-Label GEO for Agencies
Resell AI search optimization to your own clients. We run the audits, fixes, and reporting under your brand so you can add GEO and AEO without hiring.
Full details on White-Label GEO for Agencies →AI visibility audits, technical and schema fixes, answer-first content updates, and monthly reporting, under your brand. The exact scope is agreed per engagement.
That is agreed during scoping. Tell us how you want client communication handled and we will work to it.
Marketivv serves U.S. businesses. Ask us about delivery and time-zone coverage during scoping.
Website Design
Custom, conversion-focused website design for any platform.
Full details on Website Design →We design custom layouts built around your brand and content by default. If speed to launch matters more than a fully original design, we'll tell you honestly when heavily customizing a proven template is the smarter call, and scope it that way upfront.
Yes. Because Marketivv is an SEO agency first, every design we ship comes with clean heading structure, fast-loading images, and crawlable markup already in place, not bolted on after launch.
Yes. We audit your current analytics and rankings first, then migrate with a full redirect map so your existing SEO equity carries over instead of resetting to zero.
WordPress, Shopify, WooCommerce, Webflow, and fully custom-coded sites. We'll design for whatever you're already running, or recommend a platform if you're starting from scratch.
Yes. Figma files and finished assets are yours to keep, whether or not you continue working with us afterward.
Enough to get it right. We build structured feedback rounds into the wireframe and visual design stages, so changes happen before development, not after.
A single landing page usually takes about a week. A full multi-page site or redesign typically takes several weeks, depending on how much content and how many integrations are involved. We'll give you a realistic timeline once we understand your scope.
WordPress Development
Custom builds, migrations, headless setups, and performance work.
Full details on WordPress Development →Both, depending on your budget and timeline. We custom-build when your brand needs something specific, or heavily customize a solid existing theme when speed to launch matters more. We will tell you honestly which fits your project.
Yes. We build decoupled frontends in Next.js, Astro, and Nuxt with WordPress retained as the editorial backend, exposed over WPGraphQL or the REST API. Headless is the right call when you need app-grade performance or a shared content layer across several properties, and we will tell you when a well-built traditional theme would serve you better for less money.
Yes. We handle migrations from Wix, Squarespace, Shopify, and legacy CMS platforms, moving your content, SEO equity, and redirects over carefully so you do not lose rankings or traffic in the process.
We profile before we optimize. That means measuring real field data in Search Console, identifying whether the bottleneck is server response, render-blocking assets, or unoptimized queries, and then fixing that specific cause. Typical work includes database index tuning, object and edge caching, critical CSS, deferred JavaScript, modern image formats, and removing plugins that cost more than they contribute.
Yes, when it is built correctly. WordPress itself is SEO-friendly, but a poorly coded theme or bloated plugin stack can undo that. Because Marketivv is an SEO agency first, every WordPress site we build ships with clean markup, fast load times, and proper technical SEO foundations already in place.
Yes. Core, theme, and plugin updates, security monitoring, backups, and uptime checks are available as an ongoing service after launch, so your site stays secure and current without you having to think about it.
A focused brochure or service-business site typically takes a few weeks. A custom build with WooCommerce, integrations, or a large content migration takes longer. We will give you a realistic timeline once we understand your scope.
Booking Integration
Calendars, appointments, and reservations, installed on your site.
Full details on Booking Integration →A single booking widget, your choice of Calendly, Cal.com, or Acuity, embedded on up to two pages of your site, styled to match your brand, with one-way calendar sync and automatic confirmation emails. The booking platform you choose may have its own free or paid tier, which we will help you pick.
Starter is a single embedded calendar for straightforward appointment booking. Business adds two-way calendar sync, staff and resource scheduling, automated SMS reminders, and unlimited pages, the right fit for most service businesses. Pro adds deposit and prepayment collection, multi-location and multi-staff management, group bookings, and waitlist automation, built for businesses juggling more moving parts.
The Starter plan syncs one-way (a booking blocks your calendar). Business and Pro sync two-way with Google Calendar and Outlook, so an event you add manually also blocks that slot on your site, and a site booking shows up on your calendar instantly. This is the detail that actually prevents double-booking.
Yes, on the Pro plan. We connect Stripe or PayPal so a deposit or full payment is collected at the moment of booking, which cuts no-shows dramatically for appointment- and reservation-based businesses. Starter and Business do not include payment collection.
Yes. We install booking systems on WordPress (using Amelia or Bookly for the deepest integration), Shopify, Webflow, Wix, Squarespace, Framer, and fully custom-coded sites built in React, Next.js, or plain HTML.
Yes, either way. If you already use Calendly, Acuity, or a similar tool, we can embed and style what you have. If you use nothing yet, we will recommend the platform that fits your plan and business type and set the account up with you.
No. We load booking widgets lazily and match them to your site's existing performance budget, the same Core Web Vitals discipline we apply to every install, so adding a calendar does not cost you page speed or rankings.
Starter plans are typically live in 2 to 3 business days. Business and Pro plans, which involve more configuration (staff rules, deposits, multi-location setup), usually take 3 to 5 business days from when we get access.
Yes, and many sites do. A chatbot or lead funnel captures a visitor who is not ready to book yet; the booking system converts the ones who are. See /hire-chatbot-installation-service/ and /hire-lead-funnel-installation-service/.
Lead Funnel Installation
Pop-up lead capture forms, installed on your site.
Full details on Lead Funnel Installation →A fully installed lead capture funnel on your website: pop-up forms with exit-intent and scroll/time triggers, designed to match your site and connected to the email list, CRM, or spreadsheet you want leads sent to.
Yes. We install lead funnels on WordPress, Shopify, Webflow, Wix, Squarespace, Framer, and fully custom-coded sites built in React, Next.js, or plain HTML. If your site can run a small script or plugin, we can install this.
Access to your website (a login, an FTP/host account, or a staging environment) and the email address or account where you want leads delivered. Everything else, the design and copy, we handle.
The installation covers one funnel setup (typically one primary offer with exit-intent and multi-step variants of it). Additional, separate offers or forms can be added; tell us what you need at /contact/.
Most sites are live within 2 to 3 business days of us getting access and your target offer, faster if your CMS supports a plugin-based install.
Yes, and most sites do. A pop-up funnel captures visitors who are ready to hand over their email, while a chatbot captures visitors who have a question first. Together they cover both types of buyer. See /hire-chatbot-installation-service/.
Chatbot Installation
An AI chatbot on your site: a RAG system or a live API integration.
Full details on Chatbot Installation →The RAG system is self-contained: it answers strictly from content we load into it (your pages, docs, FAQs), with no ongoing API costs. The API integration connects live to an AI provider like OpenAI or Anthropic for more natural, open-ended conversation, but you need your own account with that provider and pay them directly for usage.
You do, directly to the AI provider (for example OpenAI or Anthropic), using an account and API key you create and control. Our installation does not include or mark up your ongoing usage costs, which depend entirely on how much traffic your chatbot gets.
We can walk you through creating one, it typically takes a few minutes, or you can start with the RAG system instead, which needs no third-party AI account at all. You can always upgrade to the API integration later.
On the RAG plan, your content lives in a retrieval index we build for your bot; it is not submitted anywhere to be trained on. On the API plan, your conversations are sent to whichever provider account you connect (OpenAI, Anthropic, etc.), so that provider's own data and training policy applies. We will point you to it before you decide.
Floating bubble widget, slide-in side panel, full-screen assistant, inline embedded widget, and a proactive pop-up prompt that opens itself after a trigger. We help you pick the one that fits how visitors actually use your site.
Yes. We install chatbots on WordPress, Shopify, Webflow, Wix, Squarespace, Framer, and fully custom-coded sites built in React, Next.js, or plain HTML.
Yes. Both plans can be configured to ask for a name and email at the right moment in the conversation and route it to your CRM, email tool, or inbox, the same way our lead funnel pop-ups do.
Installation includes initial training on your content. If you want us to keep updating the bot's knowledge base as your site changes, that is available as a separate, optional service; tell us at /contact/.
Lead Funnel vs. Chatbot
Which one to install first, and whether you need both.
Compare Lead Funnel & Chatbot →A pop-up lead funnel captures visitors who already know they want to talk to you, they just need the right offer and a low-friction form. A chatbot captures visitors who have a question first and would leave without asking it out loud. Most sites see the best return running both: the chatbot answers the question, and if it can't, it hands the visitor to the funnel to leave their email instead of bouncing.
Yes. Both are installed independently, so you can start with whichever matches your traffic today and add the other whenever you're ready. There is no bundling requirement.
Yes. Both services install on WordPress, Shopify, Webflow, Wix, Squarespace, Framer, and fully custom-coded sites built in React, Next.js, or plain HTML.
Free SEO Checker Tool
How our free, no-signup SEO audit tool works, and what it checks.
Try the Free SEO Checker →Yes. There is no account, no email gate, and no trial. Enter a domain, pick how many pages to crawl, and read the report. We built it because the fastest way to show what we do is to just do a slice of it for you.
Up to 500 pages per audit. Larger crawls take longer, so start with 100 if you only want the headline problems and move up to 500 for a full sweep of a bigger site.
Broken internal and external links, missing meta titles, duplicate meta titles, missing meta descriptions, duplicate meta descriptions, a missing or invalid robots.txt, XML sitemap problems and coverage gaps, whether you have an llms.txt for AI crawlers, and every page carrying a noindex directive. It also flags title and description length, missing or duplicated H1s, and missing canonical tags.
It reads your robots.txt first and obeys it, then walks any XML sitemap it finds (including sitemap index files), then follows internal links from your homepage breadth-first until it hits your page limit. That is close to how a search engine discovers a site, so gaps in the crawl usually mirror gaps in the way Google sees you.
No. The crawler fetches a small number of pages in parallel with normal browser-style requests and identifies itself as MarketivvAuditBot. It is far lighter than the traffic a search engine sends you every day.
No, and not for a few hours either: the crawl is deleted from our server the moment the report is handed to your browser. From that point the only copy is the page you are looking at, and the CSV is built in your browser from it, not fetched from us. Close the tab, reload, or leave mid-crawl and everything is gone, so download the CSV if you want to keep it, or save it to an account.
Yes, but only if you ask us to. Choose "Save this audit" and enter your email, and we send a one-click sign-in link — no password to choose. From then on that audit, and any you save later, sit in your account for 15 days before being deleted automatically — a crawl older than that describes a site that has moved on, so re-run it for the current picture. That is the only circumstance in which we hold anything: an email address and the audits you chose to keep. You can delete the account, the address, and every saved audit from the same panel, in one click.
Some hosts and firewalls block unfamiliar crawlers by default. If the audit cannot reach your homepage, allow the user agent MarketivvAuditBot in your firewall or WAF, or check that robots.txt is not disallowing everything, then run it again.
It is a plain markdown file at /llms.txt that lists the pages on your site worth reading and citing. It is not a Google ranking factor, but ChatGPT, Perplexity, Claude and other AI answer engines increasingly look for it, and it costs nothing to publish.
Yes. Fixing exactly this list is the on-page and technical SEO work we do, with no long-term contract. Send us the report and we will tell you what we would tackle first.
Still have a question?
Send us your domain and what you're trying to solve. You'll get a straight answer, not a sales pitch.